behind unfeigned

unfeigned was founded with the goal of creating a contemporary but functional line. Looking to merge the borders between smart and casual wear with a strong focus on sustainability, our collections feature timeless pieces made with organic cotton, recycled fabrics and other environmentally responsible materials. We offer a sustainable and premium menswear look inspired by athleisure aesthetics.

Our label embraces a community of individuals who seek refined pieces while not compromising their active day-to-day. Every unfeigned piece is manufactured combining craftmanship with state of the art technology and trying to minimize any environmental impact.

In a time where speed to market is a factor for success and fast fashion continues to move the industry, unfeigned strives for transparency. Offering everything a modern brand has, this label also shares its creative process.

unfeigned melds style with environmental thinking. With a wide range of clean-lined patterns and a versatile colour palette, our garments form a conscious capsule wardrobe. From casual days at home to social gatherings, this ready-to-wear collection fits every lifestyle and does not compromise its sustainable goals. We combine effortless pieces with premium quality fabrics, proving that fashion can be both aware and avant-garde.

"Our vision is to reshape the world"

We design contemporary pieces that are locally made in the most sustainable way possible and hope to pave the way for the future of fashion consumption.


We design and produce each item in the most sustainable way possible and hope to pave the way for the future of fashion consumption. We work closely with organizations and suppliers that are the best in their fields to ensure that our high quality standards are met.

Our processes have been designed with sustainability as our main focus. Implementing maximum reduction of plastic and water usage and replacing toxic materials with environmentally-friendly alternatives, from our fibres to our final packaging.

We believe in changing the way we dress by reshaping the way we make clothes.

At unfeigned we work with global leading certifications. We choose to work closely with suppliers who are motivated by the principles of quality, efficiency, attention to detail and love for our planet. You will find the certification tags inside your unfeigned gear.

GOTS (Global Organic Textile Standard) is the world’s leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain. For a garment to be GOTS-certified with a grade 1 organic textiles label, it must contain 95-100% organic cotton. And to be certified as a textile containing organic fibres, it has to contain a minimum of 70% organic cotton.


GRS (Global Recycled Standard) is an international, voluntary, full product standard that sets requirements for third-party certification of recycled content, chain of custody, social environmental practices and chemical restrictions.

For a garment to be certified with GRS, it must be made with a minimum of 50% recycled material. The exact percentage can always be found on the GRS label inside the garment.


UTS (Unfeigned Textile Standard) is our own tag for a range of products that do not fit into a certification and they are in the process to be included. They are 100% made in our supply chain with sustainable and responsible companies and their fibres are coming from a sustainable source. we decided to create our unfeigned certification to extend limits and develop new sustainable products.

We include in this category those fibers that have the GOTS or garments that even though they are not GOTS, they own certain sustainable features that are valuable for us and we consider they are an improvement and a development for the fashion industry moving towards a more conscious system.

social commitment

Our goal is to change the consumption process. That is why we decided to produce locally, with responsible and sustainable manufacturers who are located in Portugal and Spain, where every employee works in the best environment possible, treated with respect, given fair wages, and where there is no child labour.