About us

creating a modern yet understated look

timeless and sleek pieces

unfeigned is a menswear line dedicated from the start to quality, clean design and a genuine commitment to bringing a human touch to the business of getting dressed.

A family business created with a focus on everlasting pieces and an eye towards shaping a fresh vision for high-end fashion. The brand is a new take on classics. Simple lines, high-tech fabrics and timeless cuts, creating a modern but understated look.

Every piece is locally made in Portugal and Spain with select materials that last in time and flow with any lifestyle. What we are talking about is city gear that offers limitless comfort while looking sharp.

Created in Spain in 2019, unfeigned launched its first ready to wear collection for spring-summer ’20 in the UK and Germany. Since then, the brand has developed its wholesale channel and expanded its presence in the US and Japan.

We strive for the best in quality and want to be known as a brand that creates elevated, relaxed and easy to wear pieces. We are evolving and creating refined capsule garments for men that can be a flexible and easy go-to addition to the wardrobe. Natural and interesting with style at its core.

Rafa Gomez, founder of unfeigned.

flagship store

Now unfeigned has a physical presence with its first flagship store in Madrid, which includes their office and showroom.

The store also carries third party brands such as New Balance, Paraboot, Sandqvist, Wollow, Bellroy, Sample and Merrell.

Worth a visit if you ever come to the Salesas district in Madrid. We would love to see you, come and say hola!

our commitment

We want to be 100% transparent with our community in order to cut through the noise in the fashion industry. At unfeigned we believe a better purchase decision means less impact for the long term.

a new take on classics

Our sets are made with high-quality technical materials to be durable, 24/7 comfortable and easy to pack.

The issue of sustainability and longevity of garments remains at the core of our business, but it’s something that we now feel is a given and is explained thoroughly through our brand manifesto and milestones which is outlined on our website. At the end of the day, we are here because we love clothes and we want to create the best, stylish, quality menswear pieces that we can.

María Gomez, art direction and communication at unfeigned