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Paris bound
fashion, friends and frites!
It is our pleasure to again be attending Welcome Edition in Paris. A time for us to re-connect with our community and friends from across the globe and to kick-off the buying season ahead of SS26.
Welcome always carries quite a unique vibe, the summer instalment, bringing Rue Du Lappe to life with people visiting the show and the surrounding areas. It’s a cool place to be. We won’t bang on about tired legs after four days standing as well as battling the heat, as it’s a small price to pay for doing what we love.
Instead, we would like to share a few highlights from the trip including a really nice vibe at the Kardo event hosted by our good friend Rikki, as well as catching up with David, Steph and the team at Universal Works and the Flying Dutch men of Pockies - what a crew!
We also had the pleasure of visiting our French agents at Blue Print, spending meaningful time with our friends Renton and Chan from Barbershop Seoul, and meeting with our Australia and UK and Spain agents, Mahala, Milan and David — always great energy, always good people.
And to top it all off, a proud visit to our Paris store at 22 Rue de la Perle, always a reminder of how far we’ve come.
Enjoy the photos!
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We need to talk about terry
Ok, we admit it… at unfeigned there is a bit of an obsession going on with terry fabric. First introduced last summer in a classic T-shirt, this flexible, functional and easy to wear material is evolving nicely within our collections.
Here we speak to unfeigned Creative Director Rafa Gomez about how the love affair started.
Hey Rafa. Can you tell us a little about the love of Terry fabric and why unfeigned in such a fan?
There’s just something about Terry fabric. It’s incredibly soft, comfortable, and has that effortless, lounge-like feel that’s perfect for summer.We love it because it brings a sense of ease and nostalgia, like something familiar and cozy. At unfeigned, we’re drawn to traditional textures like terry, but we always give them a fresh, contemporary spin in our designs. It’s that balance between heritage and modernity that really speaks to us.
When did you first introduce the Terry fabric and across which pieces?
We first introduced terry fabric in our SS24 collection, starting with one of our favorite essentials, a classic t-shirt reimagined in this soft, textured material. It quickly became a standout piece for its comfort and laid-back vibe.
Where is it made?
All our terry pieces are made in Portugal, a country renowned for its exceptional craftsmanship and attention to detail. The expertise and quality finishing found there make it the perfect place to bring our garments to life. It’s also close to us in terms of location and we have a great working relationship with our partners.
What are the benefits to terry, both in terms of style and function?
Terry fabric blends ease with style. It’s the definition of comfortably cool. It offers a laid-back, effortless look while still feeling elevated. Functionally, it’s breathable, absorbent and soft to the touch, making it ideal for warm-weather days when comfort and style go hand in hand.
Can you tell us a little about the Terry pieces in the up-coming SS26 collection. How is it evolving?
For SS26, our terry family continues to grow. What began with a basic t-shirt has expanded to include long sleeve tees and oversized polos. Each piece keeping that same effortless comfort and clean aesthetic. This season, we're also introducing a refreshed colour palette with four new shades, adding more depth and versatility, while staying true to our understated, modern approach.
And across womenswear too?
At the moment, our terry pieces are available starting from size small, which already works well for many women. However, we’re excited to be expanding our sizing soon. Future collections will include XS to better cater to our womenswear audience and offer a more inclusive fit.
What is you favourite terry piece and what will you be wearing next summer and why?
My favourite terry piece is the long sleeve t-shirt. It’s my go-to every time I head to a coastal destination.It’s perfect for breezy evenings, easy to pair with bermudas, and super comfortable for travel days, whether by plane or train. It’s that kind of piece that feels effortless but always looks put together. Definitely something I’ll be living in next summer.
These are some of our favorite pics with this fabric.
Ale in our Madrid store wearing the terry bermuda.
Our team with the family behind Manila store.
Our friend Jose rocking a terry set playing at the court.
Our SS25 imagery featuring the basic tee in terry.
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Catching up, moving forward
A look inside our time with agents and friends at the Madrid flagship. Sharing stories, walking through SS26, and celebrating what’s next for Unfeigned.
It’s always a pleasure to bring together the wider unfeigned family. Our community from across Europe and the UK to catch-up, talk about what has been happening in our lives and of course get down to the business of presenting our latest collection.
Earlier this month we played host in our flagship Madrid store to our respected agents from France, Germany, Spain and the UK to walk and talk through a very exciting SS26 collection.
This latest capsule we feel continues to evolve the unfeigned offer, but in keeping with our elevated casual aesthetic, where our customers can expect to see our signature silhouettes across fabrics including seersucker, terry and tech for those key, easy-to-wear must-haves. This season also sees the inaugural womenswear collection, which will have more on in the coming months.
Thankfully, the enthusiasm we have for our brand is mirrored by our partners. To have this support and love for our brand is something we have worked hard to cultivate together and we fully appreciate the efforts of everyone involved in what we do.
Now, being in Madrid means that we have to appreciate the down time together too, starting with drinks at Padrino Cocktail Bar and then on to dinner at the always amazing Cannibal Raw Bar, such good times!
Of course, nothing is achieved without hard work, so in the truest sense of getting a head start, we were up (relatively early) to run in Retiro Park fully regaled in gear from our friends in the UK @AcidRunning (see you in Paris guys).
Enjoy the photos!
